This month’s celebrity sex toy, Sex in the Can by Fleshlight, is awarded to John Edwards, because if he’d had this handy masturbation sleeve around during his promising political ascension, he may not have ruined both his career and his marriage (the Edwards announced their separation this week) by having an extra-marital affair. That said, he’s really just one of a whole slew of male politicians and celebrities who lay their careers and their relationships on the line because they can’t keep their pants zipped: Tiger Woods, David Letterman, Mark Sanford, Eliot Spitzer, and of course Bill Clinton, to name a few.

What astounds me is these guys don’t seem to think they’ll get caught, despite  hounding media and ubiquitous cell-phone cameras. If only these boys had been introduced to the Fleshlight, which is adored by legions of men around the globe, they might have made smarter choices (hey, you can’t program speed dial into the Fleshlight). And these sleeves boast all manner of features, so the dudes can get one that might, dare I say match their tastes: find one that vibrates, looks like pussy lips, resembles an ice-princess, or my all time favorite for these men: the Succu Dry, a sleeve that looks like a succubus.

There are many toys in our store that people puzzle over. They ask just what that cup on the G-Whiz is for or how exactly they’re supposed to fit the entire Rock Chick inside them (they’re not). Recently, we’ve been getting a lot of questions about the Sqweel, a brand new toy that is unlike any other.

Many have tried and, frankly, none have succeeded, in making a toy that takes what we love about tongues and mechanizes them. Until now. The Sqweel gives you 10 rotating tongues to lap at your clit endlessly. With three speeds and a good lubricant, it’s pure heaven.

We’re excited about the Sqweel at Babeland but we aren’t the only ones. Cory Silverberg, amazing sex educator at About.com took on the Sqweel and had this to say:

Sqweel is vibrator (in that it has a motor and is designed for sexual stimulation), but instead of offering a whirring, thumping, or buzzing stimulation, the motor turns a wheel with ten soft tongues, which can be applied, to any part of the body. The resulting sensation is luscious and can produce a kind of rumbling slow building stimulation to climax. The toy is marketed as an oral sex simulator, but I recommend ignoring that particular ploy focusing on what is unique and wonderful about the Sqweel.

What is most unique and most surprising when you first use the Sqweel is that it touches you. Traditional vibrators and dildos stimulate and produce a sexual response, but you or your partner do all the holding and touching. The Sqweel is a toy that you hold, but as the tongues gently tap against your body the touch seems independent, and that’s part of what is such a turn on.

Also unique is the feeling produced by the wheel of tongues. The Sqweel produces a feeling one can’t imitate, and even if one could, it wouldn’t be nearly as pleasurable as it is coming from the Sqweel, which is completely under your control.

I also love the funny look of the toy. It’s impossible not to pick it up and laugh, and that’s actually a good thing. Sex toys should remind us that sex is play, and meant to be fun and funny, not always serious business.

Have you tried the Sqweel? What do you love about it?

I absolutely love the new Jimmyjane Form 2 vibrator — and from the looks of our sales numbers, I’m not the only one.  This one’s flying off the shelves, and why shouldn’t it?  It’s a total orgasm powerhouse, providing unprecedented strength of vibration for such an adorably compact toy.  I could go on, but the video says it better than I ever could.  Enjoy.